See your website analytics
Open My Sites and press Analytics on your site to see visitors, page views, traffic sources, top pages and a click map. Analytics needs your own domain, and a new site can take a day or two to show data.
Analytics is set up for you when you go live on your domain. There is nothing to install.
Open your analytics
- 1Open My Sites.
- 2Press Analytics on your site.
- 3Choose a Period: Last 7 days, Last 30 days, Last 90 days or Last 12 months.
- 4Filter by Device: All, Desktop or Mobile.
- 5Pick a page to see that page on its own.
What you can see
- Page Views, Visitors, Sessions, Engagement, Bounce Rate and Avg Duration, compared with the previous period
- Traffic Channels, Source / Medium, Referring Domains and Campaigns
- Top Pages and Landing Pages
- Devices, Countries, Cities, and New vs Returning visitors
- Weekly Activity: your busiest days and hours
- Outbound Clicks: links that take visitors off your site
- A click heatmap on a preview of your site, showing what people press
Why there is no data yet
Page views come from Google Analytics, which processes visits in batches, so its data lags a few hours. A brand new site usually takes a day or two to show traffic. Until then you see "No analytics data yet". Charts, top pages and the click heatmap fill in on their own.
Analytics is locked
See "Connect a custom domain to unlock Analytics"? Analytics is included free with your own domain. See Connect a domain you already own.
Questions
Do I need my own Google Analytics account?
No. It is set up for you.
Will I lose my data if I change domains?
No. Your history stays with the site.
Related
- Edit your SEO titles and descriptionsPress SEO in the editor toolbar. Every page has a title tag and meta description written for you. Keep titles under about 60 characters and descriptions under about 155, then publish.
- Change or disconnect your domainIn My Sites, press Change Domain next to your domain to move your site to a new one, keeping your analytics and rankings. Use More actions to disconnect a domain or stop a bought domain from renewing.
- Use your Google Business Profile with your websiteWe build your site from your Google Business Profile, and our free audit shows what to fix on it. Once you are live, add your website address to your profile so people on Google can find it.
Don't have a site yet?
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