Free Google Business Profile Audit
See what is helping and hurting your spot on Google Maps: missing profile fields, weak categories, your description, and how your reviews stack up against nearby competitors.
- 100% free
- No signup needed
- Results in under a minute
Find your business
Search by name, pick your listing, and the audit starts right away.
We only read your public Google listing. Nothing on your profile is changed.
What the audit checks
Every audit covers the signals Google uses to rank the Local Pack, the map results most local searchers click.
Profile completeness
Phone, website, address, hours, categories and description: every field Google shows on your listing.
Contact details
Checks that your phone, website and address are complete and formatted the way Google and customers expect.
Description quality
Reviews your description for service and area keywords, then writes an improved version you can paste in.
Review velocity
Compare your review count, rating, and recency against competitors in your market.
of local clicks
Go to Local Pack map results
Audit time
Most audits finish in under a minute
Free forever
No credit card or account needed
From search to scorecard in three steps
- Step 1
Search your business
Type your business name and city, then pick your listing from the Google Maps results.
- Step 2
We scan and compare
We read your public profile, run AI checks on your categories and description, and pull reviews for nearby competitors.
- Step 3
Fix what matters
Get a score out of 100, a prioritized action plan, a rewritten description, and your review velocity against the market.
Your profile decides who gets the call
Your Google Business Profile (formerly Google My Business) is the single most important factor in local search rankings. When customers search "near me," Google uses your profile to determine Local Pack placement, the map results that receive 93% of clicks. Our free audit analyzes profile completeness, contact accuracy, description SEO, and review velocity against competitors, delivering a prioritized scorecard with actionable recommendations.
Small gaps add up. A missing phone number, a vague primary category or a short description can push you below competitors with fewer reviews. Fixing them takes minutes, and the audit tells you exactly where to start.
Questions, answered
What does the free Google Business Profile audit check?
It checks your profile fields (phone, website, address, hours, categories and description), reviews your categories and description with AI, validates your contact details, runs nine SEO checks on your website, and compares your rating, review count and review velocity with nearby competitors.
Is the audit really free? Do I need an account?
Yes, it is completely free. There is no sign-up, no credit card and no limit on how many businesses you audit.
How long does the audit take?
Most audits finish in under a minute. Reading your profile takes 5 to 20 seconds, then the AI checks and competitor comparison take another 5 to 15 seconds.
What is review velocity and why does it matter?
Review velocity is the average number of new reviews you get per month, based on your most recent reviews. Google weighs review recency heavily, so a business that earns reviews steadily often outranks one with more total reviews that has gone quiet.
Will the audit change anything on my Google Business Profile?
No. The audit only reads public information from Google. You make any changes yourself in your Google Business Profile dashboard, and we give you an optimized description you can paste in.
How is my score calculated?
Your score is out of 100. Profile basics (phone, website, address, hours, category and description) are worth 40 points, category and description quality 20, contact accuracy 5, and reviews 35: your star rating, total reviews and how fast you get new reviews compared with local competitors.
My business does not show up in the search. What should I do?
Type the name exactly as it appears on Google Maps and add your city and state. Brand new or unverified profiles can take a few days to appear in search results.
More free tools for local businesses
Turn a better profile into more customers
Your Google Business Profile gets you found. A fast website turns those clicks into calls. Instant Website builds one from your listing in about two minutes.