Free Facebook Ad Spy Tool

Meta keeps every active ad public in its Ad Library. This tool searches that library by business category, so you can see the ads businesses in your field run on Facebook, Instagram, Messenger and the Audience Network.

Nobody keeps paying for ads that don't work. If an ad has been running for 30, 60 or 90 days, it is almost certainly profitable. How long an ad runs is the clearest public signal that it works, so it is the best one to learn from.

It runs a second search and shows it in its own tab, labeled with the bigger city you typed. Meta's Ad Library does not filter by city today, so both tabs show active ads for your category from across the United States. The labels keep your two sets apart.

Yes. Meta publishes every active ad in its public Ad Library for transparency. This tool only reads that public data, so you see what anyone could find, organized in a much faster way.

Meta's Ad Library does not filter ads by city, so results show active ads for your category across the whole country you picked. The city labels each set of results so you can keep markets apart when you compare them.

No. The tool is free and needs no signup and no Facebook login. Enter a category and a city and the ads load in a few seconds.

Study the offer, the hook in the first line, the image style and the landing page. Then write your own version for your business. Never copy an ad word for word: use it as proof of what your market responds to.