Audit your Google Business Profile for free

Our free Google Business Profile audit shows what is missing from your listing and how you compare with competitors. No sign-up and no credits.

Run the audit#

1. 1Open the Google Business Profile audit and press Start Your Free Audit.
2. 2Type your business name and city and press Search.
3. 3Pick your listing from the results.
4. 4Stay on the page while the audit runs. Your scorecard opens when it is done.
5. 5Press New Audit to check another business.

What it checks#

• Profile completeness: phone, website, address, category, hours and description
• Categories: whether yours fit, with suggestions
• Description: whether it uses service and area keywords, plus a rewritten description
• Contact info: problems with your website, phone and address
• Website SEO: 9 checks on your website, like title tag, meta description and HTTPS
• Local competition: your reviews and review velocity next to up to 10 nearby competitors

What to do next#

Work through the action plan and run the audit again to see your score climb. No website on your profile? Build one in about two minutes.

If your business is not found#

Try a different spelling or add your city. If it is still not found, your business may not have a Google listing yet.